Over the past few decades, Jonathan Adler has helped design aficionados set an eclectic tenor for their homes.

After managing on a fragmented tech infrastructure for far too long, it was finally time for the brand’s digital experience to match the tenor of the brand.

Verbal+Visual redesigned and migrated the JA global omnichannel experience to Shopify Plus and Shopify POS, allowing Jonathan Adler to bring its distinct American aesthetic to the entire world.

what-we-did

Strategy & Roadmapping Competitive & Comparative Analysis Customer Surveys & User Testing User Experience Design & Prototyping Visual Exploration & Definition Technology Testing & Validation Shopify Plus Design & Development SFCC to Shopify Plus Migration Responsive Modular Design Systems 3rd Party Platform Setup & Integrations Shopify POS Setup International Expansion Quality Assurance & Compliance Admin Assistance & CMS Guides Strategic E-commerce Consulting Conversion Rate Optimization Post-Launch Feature Enhancements Omni-Channel & Multi-Market Growth Site Support & Maintenance

platforms

Shopify Plus NetSuite + Celigo Listrak Searchspring Yotpo Swell Attentive Affirm Littledata

I cannot say enough about your team. The attitude and energy you all have over there makes a huge difference. The team was literally at my disposal for both launches. AMAZING.

Damen Seminero

CTO at Jonathan Adler

65%

INCREASE IN CONVERSION RATE

17%

INCREASE IN AVERAGE ORDER VALUE

163%

INCREASE IN REVENUE

01. Visual Refinement & Modular Content System

Given the distinct look and beauty of the Jonathan Adler brand assets, Verbal+Visual developed a modular visual design system to highlight those assets and solidify the brand standards. We designed and refined the design system, building dynamic and flexible content blocks for the Jonathan Adler team to use at their disposal.

D — Copy 2 Visual
02. MAKING IT YOUR OWN

Part of what makes Jonathan Adler’s eclectic and vibrant furniture special is the ability to customize it to your tastes. Comparing Cocoa vs Charcoal Velvet? Swatch selections dynamically update product imagery based on selections, giving customers an immediate visual of the exact product they're buying.

In addition, the “Design Your Own” tool for pillows and blankets allows changes to pattern, color, fabric options, and personalized monograms, allowing customers to really own the creative process.

D — Copy 3 Visual
03. INTERNATIONAL & OMNI-CHANNEL

In addition to the U.S. site launch, we built a duplicate experience for the U.K. Since we established a strong design system and a scalable development structure, we were able to duplicate the site for the U.K. in a matter of weeks. Going global has never looked so good.

D — Copy 6 Visual
04. SHOPIFY POS IMPLEMENTATION

Jonathan Adler has several stores and showrooms located across the world. By leveraging the Shopify Plus Point of Sales solution, customers now receive a seamless omnichannel experience, regardless of where they shop. In addition, all orders across all channels are managed through the same fulfillment system, ensuring operational efficiency and inventory accuracy managed in real-time.

D---pos-2