GREATS
A sleek and timeless redesign for the original Brooklyn sneaker brand.
Redesign,
Growth,
Welcome to the GREATS philosophies: Buy better. Buy less. Source durable high-quality materials. Be trend resistant. Choose classic styling. Prioritize ethical manufacturing.
We crafted the new GREATS’ digital experience to embody their values: Timeless, classic, & built to last.
what-we-did
Strategy & Roadmapping Competitive & Comparative Analysis Customer Surveys & User Testing User Experience Design & Prototyping Visual Exploration & Definition Shopify Plus Design & Development Responsive Modular Design Systems 3rd Party Platform Setup & Integrations Strategic E-commerce Consulting Conversion Rate Optimization Post-Launch Feature Enhancements Site Support & Maintenance
platforms
Shopify Plus InstantSearch+ Yotpo Afterpay Privy
GREATS shoes embody a timeless look. The newly crafted digital experience follows suit. Strong lines, smooth motion, and a classic typeface come together to form a classic look that’s built to last.
V+V focused in on two vital elements of impact when shopping online: the navigation and the product detail page, both of which feature screen takeovers and smooth animations, powerfully immersing customers with the entire collection.
Considered one the of best white sneakers in the industry, The Royale Blanco stands out amongst its' peers. Given its industry status, we showcased the Royale Blanco and the entire Royale collection prominently throughout the site.
In redesigning the GREATS digital experience, a major goal was to ensure comfort and familiarity between online and offline. By designing the digital experience so that the product is the hero and is given ample space to breathe, the new site mimics the calming, comforting, and open feel of the in-store experience.
DESIGN ,
BUILD ,
GROWTH