DUMBGOOD is bringing back everyone's favorite 80’s and 90’s brands with killer streetwear looks.

Did you hit up Blockbuster (RIP) like every weekend back in ‘94? Of course you did. Now you can show your appreciation for browsing aisle after aisle of VHS cassettes by wearing their gear and that of the oh-so-many titles you’d find while doing so.

what-we-did

Customer Surveys & User Testing User Experience Design & Prototyping Visual Exploration & Definition Technology Testing & Validation Shopify Plus Design & Development Responsive Modular Design Systems 3rd Party Platform Setup & Integrations Analytics, SEO & CMS Setup

platforms

Afterpay Attentive Instant Search+ Klaviyo Yotpo

01 A La Mode

We felt the DUMBGOOD experience should be as playful as the brand itself, so we added a bunch of fun, interactive features. Is that crisp white background hurting your eyes as you lay in bed at night? Switch to Dark Mode! Ever wanted to play God (be honest) and be able to see every product imaginable? Enter God Mode and see the entire DUMBGOOD inventory in a tripped out, looping scroll-a-thon.

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02 Color Me Glad

With so many collections being offered, it was vital for both customers and admins to be able to easily differentiate between the various collections that were released. We setup controllable background colors and gradients for each collection, which admins can easily assign to each new collection at the drop of a hat. Well, isn’t that beautiful?

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Verbal+Visual
Verbal+Visual