The Challenge

  Our partnership with Andie Swim started with an ambitious goal — create an online shopping experience that elevates fit, inclusivity, and comfort. We used these pillars to help elevate their brand experience, build a robust loyalty program, and infuse community throughout the buyer’s journey.



Brand strategy sharpening Shopify Plus redesign Ongoing site optimization Conversion Rate Optimization Strategic roadmapping UX/UI, Dev, Content, + Ops Planning Responsive modular design system 3rd party platform integrations + configurations CX Testing + Optimization Strategic E-Commerce Consulting


Shopify Plus Accessibe Attentive Klaviyo Okendo Loop Loyalty Lion Searchspring

Our Impact In Numbers




increase in revenue


conversion rate optimization


average order value

Coming out of a robust discovery phase we were able to develop a strategy that ensured quality and speed in equal measure – while having the flexibility to adapt our approach based on new data and insights.

1. Rebuild the platform to transition the site experience to simple, delightful and supportive.

2. Create a more brand-focused shopping experience by strategically reinforcing what makes Andie special across purchasing journeys.

3. Improve conversion through strategic evaluation of CRO and e-commerce UX best practices, as it relates to the specific context of the Andie products and brand.

Need-based purchasing paths

Our shopping pathways are designed to quickly answer a customer’s needs. Whether a user is searching for wedding swimwear or something with extra support and coverage, they'll find a shortcut from the homepage to the product grid and the product detail page. We’ve set up Searchspring filters to act as a navigation mechanism on the homepage creating an engaging way for a customer to shop by occasion.

Hyper-visual PDP

Andie swimwear provides a lot of variables to be more inclusive - torso length, bottom coverage, bust support, leg cut. Diverse body types in hero placements showcase the adaptability of the swimwear for different body types and occasions.

This leads to an immersive visual experience that allows users to mix and match by colors, fabrics, and fit.

  We accommodated for all of these variables within the sticky 800 pixel action pane. Not only does the action pane streamline product selections and modifications, but it also features educational content so a user can understand what each of these variables means for the fit of their chosen swimsuit.

Color Swatch Tab Solution

Like many apparel brands, one of the challenges facing Andie Swim was making color, size, fabric, and care variants easy to toggle between without increasing load times or back end updates on the PDP. Leveraging Shopify’s new Metaobject, we streamlined variables, improved admin experience, and increased site performance. As a result, this rebuild caused a marked increase to the PDP number of add-to-cart events and spiked conversion rate.

Reducing returns with in-cart fit guidance

We solved a common DTC retail issue and brought more functionality to a traditionally passive space by adding a fit consultation tooltip to the cart. Triggered by duplicate cart items in different sizes, the Fit Consultation CTA helped minimize the customer’s upfront investment, reduced try-on returns, and allowed Andie to strengthen their commitment to lowering the brand’s carbon footprint.

“The work was incredible! The team was very impressed and felt inspired.”

Charlotte Paffe

Senior Director of Digital Product