We are rapidly approaching Black Friday Cyber Monday, and in order to help you shop this year, Verbal+Visual has put together a list of our top sustainable brands & products to shop from this holiday season. These brands and products are thoughtful and focused on long term impact, and also place emphasis on creating products that are built to last. We hope this list helps make your shopping season a little bit easier. Happy Holidays!

PERFECT FOR MOM:

Allbirds

Women’s Wool Runners

The original Allbirds sneaker made with Merino wool; self-described as “the world’s most comfortable shoe.” Made from natural materials, odor-resistant, lightweight, and breathable, A perfect gift for mom, or anyone on your list. Also, they are a 100% carbon neutral company! 

$98

Kiehl’s

Merry Masking Holiday Gift 

Gift the Merry Masking Holiday Gift set which includes three face masks: including avocado mask, brightening mask, and pore-minimizing clay mask. Kiehl’s offers natural inspired, scientifically-proven formulas for skin and hair products. And, 93% of their formulas are made with at least 3 renewable ingredients. Make sure to participate in the Recycle and BeRewarded program: return empty bottles and receive reward points towards larger purchases. 

$40

PERFECT FOR YOUR BROTHER: 

United By Blue

The Responsible Flannel 

Their best-selling flannel with signature brushed fabric and sustainable corozo buttons. Cloud nine level soft - perfect for your hard to shop for siblings. 

$88.00

25L Convertible Carryall

Their best-selling backpack/tote hybrid with expandable water bottle pockets, hidden side zipper pocket, zipper closures, and aluminum hardware for when they are on the go. 

$98.00 

UnitedByBlue is a responsibly sourced and ethically manufactured outdoor apparel and accessories brand. Through their 1 product purchased=1 pound of trash removed initiative, they have cleaned up more than 3.5 million pounds of trash from waterways. From flannels to duffle bags to recycled wool blankets, they have something for everyone on your list. 

Faherty

Epic Quilted Fleece Pullover

Fleece, hybrid midweight style pullover that is endlessly versatile and perfectly quilted for structure. Faherty is an American clothing brand with a “surf hippie” style. They focus on high-quality, sustainably-minded, feel-good favorites (77% of their materials are sustainable fibers)! The brand is also now working to be 90% plastic free by the end of this year. 

$158 

PERFECT FOR YOUR SISTER:

Everlane

The Oversized Alpaca Crew

Everlane excels at well-priced, sustainable wardrobe basics you will live in. Get this cozy, bright winter knit for your sister.

$100

The Organic Cotton Chunky Beanie 

100% organic cotton beanie; perfect for the cold weather!  

$40

To make it even better, when you purchase a gift from Everlane on Black Friday, all profits will be donated to improve the lives of people who work at their factories. 

Outerknown

S.E.A. Suit

The all-time best-selling jumpsuit: a form-meets-function piece you’ll rock for years to come. Founded by pro-surfer Kelly Slater, Outerknown sells effortless and casual beach apparel rooted in sustainability and transparency. From their durable down Puffer to cozy Blanket shirt, you can be confident that the item is made responsibly from organic, recycled, or regenerated materials.

$168

PERFECT FOR DAD:

Patagonia 

Lightweight Synchilla Snap-T Fleece Pullover 

The classic Patagonia Pullover is always a hit. Comes in a wide variety of colors and patterns. 

$119

Men’s Classic Synchilla Fleece Vest

Perfect ‘Dad Vest’ that is warm, yet breathable. Also, 64% of the materials in this vest are recycled. 

$79

Patagonia is an outdoor sporting apparel company that has become a global leader in sustainability through their robust environmental responsibility programs. They use all Fair Trade factories, a high proportion of its materials are from recycled fabrics, and a member of 1% For The Planet. They also offer a repair and reuse program, called WornWear to eliminate excess waste. 

PERFECT FOR KIDS:

Jetson

Helix Kick Scooter 

Their biggest and fastest kick scooter is the best ride for older kids. The LED lights lining the trim will be a big hit! Jetson products range from electric bikes to electric scooters and hoverboards, all at an attainable price point. They also offer a more sustainable and eco-friendly transportation alternative to cars. 

$49.99

PERFECT FOR THE TECH-OBSESSED:

Oura Ring 

For your friend who always has to have the newest tech gadget: a wedding-band-like sleep tracker that collects data about your body, activity, and sleep using optical heart-rate monitoring.

Pre-Order for $299 

PERFECT FOR THE TRENDSETTERS:

A.P.C.

Marion Sweater

Striped Alpaca blend sweater, with the softest feel!

$350 

Pepper Overshirt

$265

100% Houndstooth wool Men’s button down. 

We guarantee anyone will appreciate something from this French clothing brand focused on simple, casual elegance. Plus, they have recently announced their in-store recycling programs in an effort to upcycle and reduce waste. 

Another Tomorrow 

T-Shirt 

Anyone will appreciate a high quality basic t-shirt. This one from Another Tomorrow is a 100% organic Supima cotton blend crewneck t-shirt, with a slight kick at the sleeve. Another Tomorrow is built on the principles of animal, human, and environmental welfare, Another Tomorrow is an end-to-end sustainable luxury apparel brand employing fashion as a pathway to activism.  

$85

PERFECT FOR THE BUSY BEE: 

Day Owl

Slim Backpack

Everyone should have a trusty knapsack for their daily adventures. Look no further than Day Owl: a sustainable backpack company, building their products from 100% recycled textiles. The Slim Backpack carries just what you need throughout your day, wherever it may take you. When you’re ready for an upgrade, send the bag back to them and they will find a way to give it a new life! 

$129

PERFECT FOR THE EXTREME SPORT LOVERS: 

KUIU

Super Down Pro Jacket

High-performance jacket with unbelievable warmth and ultralight weight made by KUIU. Perfect for hunters who need to stay warm while keeping still. KUIU is a hunting gear and apparel brand using cutting edge technology to ensure high quality products. Through their KUIU Conservation program, they emphasize safe and sustainable hunting for generations to come. 

$379

Rumpl

NanoLoft Puffy Blanket 

Do you have a happy camper on your holiday shopping list? Rumpl sells cozy blankets perfect for their next camping trip. Their technology combines the same material used in premium sleeping bags and insulated jackets to keep you warm and cozy indoors and out. Plus, made from all recycled materials. 

$179

Arc’teryx 

Stowe Windshell REBIRD Women’s 

Lightweight windshell made with fabric saved from waste. Arc'teryx specializes in climbing, skiing, and alpine technologies. Through their REBIRD program, they will also buy back used gear to be repaired and resold at discounted prices to new customers in an effort to decrease waste. 

$179.00

PERFECT FOR THE SELF-CARE OBSESSED:

KIN Euphorics

A non-alcoholic beverage brand made to transform the oldest social ritual, drinking, into a conscious act of better being. Gift someone the Sample pack so they can try a variety of different flavors! Comes with 16 in a pack. 

Sample Pack 

$56.00

Ritual

Multivitamin 18+ 

Clinical backed multivitamin for women 18-49 formulated to help fill nutrient gaps in their diet. Give the gift of health this season with Ritual daily vitamins, a cult-favorite vitamin brand. Developed by a Harvard-trained psychologist, biochemists, and dietitians, Ritual vitamins deliver key nutrients and fill any gaps in your diet. As a bonus, all of their bottles are made of 100% recycled materials. 

$30

Prose

Customize Gifting

Prose combines lab innovation, natural ingredients and proven performance to create personalized hair care products for every hair type. Select one of their two gift options and the gift recipient will receive a digital e-card to go through the Prose customization quiz and then receive their hair care! Prose is also a carbon neutral company focused on minimizing their environmental impact, and all of their bottles are reusable.  

$50 or $88 

STOCKING STUFFER:

4ocean

4ocean 10-Bead Braided Bracelet

Purchase a 4ocean bracelet to symbolize commitment to a plastic-free ocean. Every bracelet purchased comes with their One Pound Promise to pull one pound of trash from the ocean, rivers, and coastlines. 

$20.00

FOR THOSE TRAVELING THIS HOLIDAY:

JetBlue 

Jetting off these holidays? Fly Jetblue. Jetblue is the first U.S Airlines to commit to and achieve Carbon Neutrality for all domestic flying. They are doing this through investments to shrink impact through fuel-saving technologies and aircraft, and advocating for a more fuel-efficient air traffic control system. 

WRAPPING PAPER: 

As you begin wrapping your holiday gifts this year, don’t forget to look for sustainable alternatives to standard single-use wrapping paper. Anything from fabric gift bags, biodegradable gift wrap, to wrapping paper made from recycled materials are all available now. Check out Wrappily eco-friendly wrapping paper, which uses 100% recyclable and compostable newsprint. 


The Holiday season is not the most sustainable time of the year. However, even in this time of excess, we can take steps and make preparations for a more sustainable holiday season. By purchasing gifts from brands that produce high-quality, sustainable products, you are taking clear steps toward lowering your carbon footprint, without giving up the customs you love. All of the above brands have made concerted efforts to recognize the impact they have on this Earth and aim to leave this planet a little better than they found it. We hope you all think thoughtfully about gift purchasing this year and have a mind toward a more sustainability focused future.

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