Wacoal America

Shapewear You Can Wear

Shapewear You Can Wear

Curvy Process

Finding the right lingerie can be a trying task with so many options to choose from. Wacoal America approached Verbal+Visual to modernize and optimize the information architecture and aesthetic for their eCommerce website, and ultimately create an effortless shopping experience for their users that would lead to long term growth in online sales.

Finding The Right Fit

As an eCommerce retailer, having a mobile friendly platform in addition to desktop was crucial to Wacoal to help streamline their sales process. Verbal+Visual worked to improve their website’s user experience and visual design, while optimizing for both mobile and desktop. These updates further set the tone for the rest of the site, securing Wacoal, and their sister site B’Tempt’d, as trusted online retailers.

Walking the Runway

With their new website fully integrated with B’Tempt’d’s, Wacoal saw a significant uptick in sales after the updated website launched.

~12%

Increase in Sales YOY

2

Unique Integrated Websites

1

Synchronized Ordering Process

“Verbal+Visual took the time and initiative to work with us on design, best practices, and implementation. Our site sales have since increased significantly in conjunction with the work Verbal+Visual performed.”

– Karen Merz Director of Ecommerce

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