Not All Cottons Are Created Equal
For more than a century, Supima cotton has been farmed across the south and southwest of the United States. Boasting an extra long staple fiber, Supima cotton is twice as strong as regular cotton, which makes for extraordinarily plush and resilient products. From GPS-navigated tractors that plant and harvest the cotton to satellite technology and soil monitors that track weather patterns and moisture levels, Supima farmers grow the highest quality cotton in the world with as little impact on the environment as possible. Supima partnered with V+V to refresh and elevate their digital presence to reflect the elegance, luxury, and sustainability of the cotton itself.
Supima originally had two different sites — one for clients, another for suppliers — and partnered with V+V to achieve a single, integrated e-commerce space that is optimized for user experience and a celebration of the cotton’s quality, craftsmanship, and heritage.
Finding design inspiration in the cotton itself, we developed a clean, elevated space that harmonizes with the luxury brands Supima cotton is known for across fashion, accessories, and home markets.