Supima

World class design for the world's finest cotton

PLATFORMS

Wordpress

Constant Contact

SERVICES

UX Design

Visual Design

Content Strategy

Front End Development

Platform Migration

Art Direction

The Challenge

For more than a century, Supima cotton has been farmed across the south and southwest of the United States and used by top brands to create softer, more durable, high quality products. Supima was making a push to the consumer facing market to ensure that customers understood the quality of Supima and were aware of all of the wonderful brands using it. Supima partnered with V+V to refresh and elevate their digital presence to reflect the elegance, luxury, and sustainability of the cotton itself.

The Solution

Supima originally had two different sites — one for consumers, another for suppliers — and partnered with V+V to achieve a single, integrated e-commerce space that is optimized for user experience and a celebration of the cotton’s quality, craftsmanship, and heritage. Finding design inspiration in the cotton itself, we developed a light, elevated platform that harmonizes with the luxury brands Supima cotton is known for across fashion, accessories, and home markets.

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