oomph

Custom solutions for this customizable furniture brand

PLATFORMS

Shopify Plus

Custom Product Engine

Wholesale Channel

Shopify POS

Quickbooks

SERVICES

UX Design

Visual Design

Content Strategy

Front End Development

Platform Migration

Systems Selection

Systems Integrations

Custom Shopify App Development

The Challenge

Designing your own furniture should be a fun and engaging experience, and with oomph’s unique and fully customizable on-demand furniture line, the possibilities were endless. As oomph looked to grow into a more nationally relevant home decor brand, they needed a web presence that would allow customers to understand the high quality, custom nature of the furniture.

The Solution

Verbal+Visual designed and built a bespoke digital experience for oomph, offering 3D renders of nearly 40,000 SKU’s for every single product variant available. This required a custom product engine to overcome the Shopify Plus 100 variant limit. oomph customers are treated to an enjoyable experience while browsing and selecting their furniture through the product detail pages, and can filter down by product categories to their hearts’ content. Bright pink side table for the summer home? Coming right up!

The oomph experience is bespoke in every way, and interior design customers (which is a large part of oomph's business) are able to register through the store. Once approved, they can browse and order custom pieces with their design discount with no additional effort. The result is a process that’s as beautiful as the furniture they create.

Due to the custom nature of the oomph products, orders are all made to order from one of the many workshops oomph works with. Verbal+Visual worked with the oomph team and the various fulfillment vendors to implement a custom fulfillment strategy that ensured orders seamlessly passed from the Shopify Plus system and sent fulfillment requests to the appropriate workshops. The goal was to allow the oomph team to automate this aspect of the business and ensure that orders were routing properly. The in-store experience mimics the online experience, with the Shopify POS solution customized for the furniture selection process. The result is a truly consistent omni-channel experience.

“Working with Verbal+Visual we were able to bring our goals to life and give our website unique features and aesthetics we didn’t even know we needed!”

Jeff Johnston

Ecommerce Director

oomph

Brand Logo

The Results

+58%

Sales Increase

+15%

Conversion Rate

+9%

Average Order Value

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