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MVP Collections

Big, Tall, & Stylish

MVP Collections-case-study-image

Every Man Can Choose To Be Stylish

Former MLB All-Star, 1995 MVP Mo Vaughn has a knack for seeing opportunity and creating purpose. After a successful career in the MLB and in commercial real estate, he established MVP Collections in 2016. MVP is a solution inspired for the big and tall man. Being the customer, Mo understands how challenging it can be for the big guy shopping for options. For years he found it difficult to find clothes that were fashionable and fit. After several years of having his clothes custom made, he felt it was time that this customer had some options that were affordable and fashionable.

Big And Tall Within Reach

MVP was looking for a way to bring brand consistency throughout their site. They came to Verbal+Visual to help bring the branding from their actual clothing production onto the site. We wanted to make it seem cohesive in this way, and yet still appeal to Mo’s general audience.

Mo Vaughn’s Signature

Using consistent colors, and complementary type hierarchy, we created an in-sync design between the templates and the website design. This allowed us to style a site for MVP that feels high end, but not out-of-reach nor intimidating for their customers.

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