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Irving Farm

Wake-up and smell the coffee.

Irving Farm-case-study-image

Let’s get brewing.


Being a cool coffee maker is kind of a thing right now. With prime locations across NYC and a roastery in upstate New York, Irving Farm is making a play to be one of the top coffee companies in the tri-state area and beyond. We worked with Irving Farm to create an e-commerce experience that helped grow sales significantly online, and optimize processes along the way.

A taste of coffee history.


Since its start in Manhattan in 1996, Irving Farm has been known by their loyal customers to take coffee seriously. Having expanded to over 6 cafes in New York City, in addition to their roastery in upstate New York, Irving Farm felt the need for an e-commerce site that offered their beloved products while providing users with a thoughtful experience.

Fully caffeinated.

The result is an e-commerce space that highlights Irving Farm’s rich history and products, provides in depth information for each unique roast, and has an integrated event calendar to connect consumers to events and barista classes offered by Irving Farm. Best of all, Irving Farm fans are now able to get their favorite coffee delivered straight to their door–so they can wake up, and smell the coffee!


Sales increase


Decrease in bounce rate


Increase in conversion rate

“Everyone is loving the front end of the site and I know the team is ecstatic. We are very happy with the process and support Verbal+Visual has provided.”

– Dan Streetman, VP & Green Coffee Buyer


Create great.

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