Verbal+Visual had the privilege of attending the Supima Design Competition Fashion Show at Skylight Clarkson Square during New York Fashion Week!
Supima- the Premium Cotton for Designers
Supima is a client that we praise for its high-quality cotton as well as its emphasis on fashion trends & esteemed partnerships. Supima cotton is grown in the United States. Thus, the competition wanted to highlight this aspect by choosing American fashion design students. The show gave us the perfect insight into their world, allowing us to ultimately have a better understanding of and overall excitement for the brand itself.
Fashion Week is a weeklong event that is highlighted through media in many ways, and Supima cotton was not shy of partaking in this aspect. The venue was filled with an audience eager to share photos and videos of Supima’s show all over social media. Safe to say, Instagram, Facebook, Snapchat, etc. all captured the crowning moments of this fabulous event.
An Eye For Design
The show was unlike any we’ve been to before. The runway was filled with beautiful intricately stitched dresses that were handmade by the six design students chosen to be finalists in the competition. The finalists hailed from FDIM, FIT, Kent State, Parsons, RISD and SCAD, all with prestigious art, design and fashion backgrounds. Though each and every dress was gorgeous and flawlessly crafted, we were thrilled to applaud the winner, Jeffrey Taylor from Savannah College of Art & Design for his floral masterpieces.
A Fashion Forward Website
Verbal+Visual plans to design a website catered to the beautiful nature of Supima cotton, and one of the key messages is promoting the annual Supima Design Competition. Our goal is to allow for maximizing the coverage of the Design Competition so that it lives beyond Fashion Week. The web page template is flexible to accommodate the changes in content for before, after and during the event. We are planning to update the press page so that it captures the industry news coverage of the Design Competition.
We’re looking forward to working on a new and stylish site for our friends at Supima.