We are excited to announce the relaunch of the Women’s Entrepreneur Festival website, the premier group connecting the top women entrepreneurs from around the world. WeFestival co-founders Nancy Hechinger and Joanne Wilson have hosted the annual event in New York City since 2010, with the mission to connect and inspire female entrepreneurs.
The Origins of WeFestival
Nancy Hechinger and Joanne Wilson created WeFestival to connect women entrepreneurs and provide a forum for them to discuss their successes and challenges as female entrepreneurs. Their goal was to create a space where female business leaders from all industries could connect and share their experiences and lessons from their careers. Over the years, the festival has grown in popularity, with more attendees and distinguished speakers. Past WeFestival speakers include Diane Von Furstenberg of DVF, Amanda Hesser of FOOD52, Jill Salzman of The Founding Moms, Geraldine Laybourne of Oxygen Media, and many more.
Multiple Events, Multiple Cities
To build on the popularity of the events in NYC, the founders added Susan Solomon to the executive team have recently expanded WeFestival to LA and Berlin. They wanted to relaunch the WeFestival site to reflect the new and exciting direction that the group was taking, as well as showcase the multiple events across the globe.
Verbal+Visual created a dynamic site which supports the expansion of the festival in a myriad of directions. Built using WordPress Multisite, the new WeFestival.com can accommodate multiple event types (festivals, mixers, etc.) and cities (NYC, LA, Berlin, etc.). The team streamlined the application process by personalizing the application based on the attendee’s answers, and organizing the applications for review by administration team. The new site has a wide array of immersive content, including video streaming of past speakers, the WeConfab blog, and an exclusive Slack channel to continually engage their community throughout the year.
Since the relaunch of the site, WeFestival’s traffic has increased by over 350% compared to the previous month, while the administration team has saved countless hours on processing applications. We are excited to see the future rise of #GirlBosses coming out of WeFestival.
Get In Touch
If your company is looking to relaunch your website, please reach out to Verbal+Visual team to see if we are a good fit for you.