Stephen Feuerman and Russell Zelenetz are the founders of Stephen Russell. They joined forces in 1984 by merging their complimentary backgrounds as designer and jewelry-store owner. Respectively, Stephen Russell is one of the most important and well-curated jewelry collections of our time. The sole point-of-purchase is the New York City boutique, which is a staple location on Madison Avenue.
Madison Avenue Web Presence
Verbal+Visual was tasked with creating a web presence for Stephen Russell that’s up-to-par with showcasing some of the finest jewelry in the world, and simultaneously progressive for digital. The previous site was dated and needed an update. Stephen Russell’s goals were to represent a select amount of jewelry, as well as a few pieces from their personal Stephen Russell collection. Overall, Stephen Russell wished to portray the in-store experience online. Because all point-of-purchase happens in-store, the site’s goal is to be an extension of the Madison Avenue experience, and a touch-point for consumers to reference vital information.
A Site That Shines Bright Like a Diamond
V+V chose to host the site on WordPress for ease of functionality and call-to-action. WordPress also provides fresh templates to highlight the jewelry, and sophisticated spots for copy, which allowed our team to customize a site that’s high-end. V+V added a robust press section, which shows-off features in magazines such as W, Vogue, and Harpers Bazaar.
All in the Details
We listened carefully to the high-level needs of what Stephen Russell’s clients expect with their discreet high-end customer service. We’re proud to have built a site that is reflective of their brand and versatile for future growth.
We’re delighted to share with you Stephen Russell’s new site.