Your company has a great opportunity to capitalize on the digital trends that are driving the food and beverage industry. Consumers are hungry for engaging content and actively seeking it out. According to Brandwatch, out of all brand mentions on Twitter, food and drink brands are mentioned the most with 32% share of tweets in 2015, compared to 17% clothing and accessories mentions, 11% of mentions about technology, general retail and entertainment, with the remaining percentage from beauty and professional services. To ensure that you are getting a slice of the growing consumer engagement, having a dynamic website is key.

 

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