Enjoy+Engage: Verbal+Visual’s LA Launch Party Recap

By Alexa Brown • March 30, 2017

It’s official: Verbal+Visual has expanded to the West Coast! To celebrate, we teamed with our partners at Shopify Plus and the good folks at Uproot Wines to host an LA launch lively evening at a beautiful loft in Santa Monica. It was an occasion of fine wine, great food, and networking with e-commerce executives from some of LA’s most exciting lifestyle brands.Uproot WinesAfter a few days of rain in southern California, the clouds parted and the sun shone bright over the City of Angels, just in time for our party. Most of the 40+ attendees of our intimate wine tasting are in the e-commerce space within Southern California, and it was amazing to see such a diversity of high quality retailers being represented. Our Data-Driven Design booklets were informative takeaways for all of the attendees, as well.


Verbal+Visual Los Angeles launch with Uproot Wines and Shopify Plus

We wanted to curate an elevated experience, so we reached out to our good friends and clients at Uproot Wines to structure an evening around a tasting from their outstanding portfolio.  The venue was multi-level, so we set up tasting stations on the first and second floors that each featured select wines for our guests to enjoy.  We served a 2013 Santa Ynez Valley Grenache Blanc and a 2013 Napa Valley Sauvignon Blanc downstairs, while upstairs guests enjoyed a 2013 Santa Ynez Valley Grenache and a 2012 Napa Valley Cabernet Sauvignon, which recently received a 90 Point rating from Wine Spectator.  Many thanks to Uproot Wines for helping us make the evening extra special for our guests!  The feedback on the wines was overwhelmingly positive.

Verbal+Visual Los Angeles launch with Uproot Wines and Shopify Plus

Many thanks to our friends at Stage+Table for the incredible space and warm hospitality. Our goal was to find a venue that lended itself to an interesting and inviting atmosphere for our attendees, and Stage+Table delivered in a big way. Be sure to check out their experiential social club concept if you are based in Los Angeles!Verbal+Visual Los Angeles 2017 launch with Uproot Wines and Shopify Plus

Another big shout out goes to Milo & Olive.  Located right up the road from us in Santa Monica, they provided an incredible spread of hors d’oeuvres that paired fantastically with our selection of wines and flew off the plates. Milo & Olive is part of a restaurant group that includes Rustic Canyon, Sweet Rose Creamery, Huckleberry, Esters Wine Shop & Bar, and Cassia — all of which we highly recommend checking out if you’re in the area!

Verbal+Visual Los Angeles launch with Uproot Wines and Shopify Plus

We so appreciate all of our guests coming out to celebrate with us.  The evening was rich with insightful conversations and relationship building, and we could not be more excited to work with some of the innovative brands within the thriving lifestyle sector on the West Coast. Cheers to an incredible evening and exciting times ahead!


Data driven design Verbal+Visual Los Angeles launch with Uproot Wines and Shopify Plus

Alexa Brown

Content Producer

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