A Custom 100+ Variant Solution for Shopify Plus

By Anshey Bhatia • October 4, 2017

Imagine being able to pick out a piece of furniture and customize it online with your choice of color, fabric, and finish — customizable furniture with your selections visible in real time. Verbal+Visual partnered with oomph Home, chic designer furniture made in the U.S.A., to realize this vision of custom orders produced and shipped from around the country. The user result is a custom variant solution with a seamless ordering process. Clients get stunning custom furniture delivered right to your door – just as you envisioned.

Challenge: How do we build a complex variant solution on Shopify Plus that manages custom orders and fulfillment?

Given Shopify’s 100 variant limit and oomph’s regular need for thousands, there was a real obstacle in making custom furniture on-demand a reality. oomph was in need of a more satisfying shopping experience that represented the variant options for their products — including 18 colors and 8 surfaces, among many others — and their previous site did not offer a way for users to see every option. 

Solution: A custom app with 3D renders to allow users to truly view every possible combination of every product.

Verbal+Visual’s solution was to develop a product application that allows for CSV uploads initially, as certain products have well over 5,000 variants.  V+V selected Shopify Plus as the home for oomph’s new e-commerce space. Shopify Plus offers a clean interface that seamlessly integrates with the Shopify POS, and a custom POS integration also allows for intuitive management of oomph’s many (over 100!) product variants. Built on Ruby on Rails, V+V created a custom application to dynamically deliver custom SKUs to the Shopify Plus storefront as customers browse the thousands of variant option combinations. Once uploaded, products can be adjusted by selecting and deselecting variants as needed.  SKUs and product image names are generated using the selected product variants, creating a seamless way to edit and update individual products.  Additionally, all products are 3D modeled with every possible combination in mind, and then named according to their SKU.  This allows the oomph team to effortlessly match product images with individual variant combinations. A beautiful solution to a complex problem!

oomph Home Product Variants

Result: A seamless, customized home decor experience.

The oomph team is now able to manage products with ease, making quick updates to SKUs, product options, and more. The V+V solution saves the oomph team countless hours in fulfillment and product management on the site. The result is a deeply satisfying experience that allows users to see the final product they will receive, before they place an order.The end result is a refreshed site that is smoothly navigable to users and easily maintained by administrators, with a design that celebrates the products’ custom nature by spotlighting color variations with a fun browse-by-color feature. Bonus: Since oomph products now use 3D renders, a new AR/VR experience is on the horizon that further enhances the reach of the initial platform build.

We’d call that a customized win-win.

Anshey Bhatia

Founder of Verbal+Visual. E-commerce nerd. People connector. Travel junkie. Tech lover.

Like what you’re reading? Sign up for the Verbal+Visual newsletter and receive monthly roundups.

Commerce that matters.

Work with us.