Author Archives: Ramona Soriano

Event Recap: Top E-Commerce Trends for 2018

Last week, Verbal+Visual hosted a panel discussion in light of the e-commerce trends for the year, The Renaissance: Top E-Commerce Influences For 2018. We believe that 2018 will be an e-commerce renaissance – redefining the way shoppers shop and retailers sell. We lined up an expert panel to cover topics around AR, AI, Chatbots, and more, exploring how they’re affecting retail online and where the convergence between the digital world and the physical world will end up.

Live! The Renaissance: Top E-Commerce Trends for 2018. See how we deep dived into AR, AI, chatbots and the future of e-commerce.Our expert panelists are:Ali Fazal – Director of Marketing Operations at YotpoBen Staveley – VP of Operations at dotmailerFrancis Bitonti – CTO/Co-Founder at LexsetJonathan Shriftman – Director at SnapsThis event is moderated by Anshey Bhatia – CEO at Verbal+Visual

Posted by Verbal+Visual on Wednesday, January 31, 2018

The invite-only event was for a limited amount of emerging and established retailers. We filled the room with CEOs, e-commerce directors, and hand-picked partners. Some of our attendees were VIP’s from Anne Klein, Revlon, Fourlaps, Carhartt WIP, and Friends of the Highline.

On our expert panel we had:

Jonathan Shriftman – Head of Business Development at Snaps.

  • Snaps help companies acquire customers, then helps the value of those customers through chatbots, voice skills, and social messaging. Some of their key clients are Nike, Nordstrom, and Vice.

Francis Bitonti – CTO/Co-Founder at LexSet

  • LexSet is an AI platform for interior design. They help furniture companies analyze context and make meaningful product suggestions to customers.

Ali Fazal – Director of Marketing Operations at Yotpo

  • Yotpo is a customer content market platform. Their clients are retailers who sell online, and help them engage with their customers, help them create a better sense of loyalty, and build their brand around the voice of their consumers and ultimately drive more traffic sales engagement to their website.

Ben Staveley – VP of Operations at dotmailer

  • dotmailer is an email information provider. They help over 5000 retailers deliver marketing automation and email automation. Effectively, they help brands have one-to-one conversations with clients’ consumers through email, SMS, etc.

The panel discussion was moderated by Anshey Bhatia, CEO at Verbal+Visual.  We’re delighted to share the key takeaways from the panel:

There are a few major breakthroughs in how people communicate.

Jonathan Shriftman of Snaps argued that when you’re in this e-commerce renaissance, 2018, for the last 200 years, there’ve been a few major breakthroughs in how people communicate with one other. In the last 100 years, there’s the telephone, internet, email, and social media. With each one of those, new communication channels give a huge opportunity for businesses to build relationships with their customers. When you look deeply into 2018, the trend across all ages and demographics all over the world is messaging. People are spending more time messaging each other than we are sharing. A quick show of hands revealed that everyone in the room has sent a text message that day. There’s a very clear shift that’s happening. Jonathan’s company Snaps helps large brands understand this movement, and shows them where their consumers are already spending their time. The one technology he feels is revolutionary is chatbots because it solves many problems. You have a technology that can help your consumers with a multitude of things, whether it’s shopping, customer support, and creative marketing. Jonathan is seeing a lot of really great outcomes when brands implement bots, as no one wants to pick up the phone and dial a 1 (800) number anymore. Bots are instant and automatic and becoming very smart. 

E-Commerce businesses need to focus on word-of-mouth marketing.

Ali Fazal of Yotpo believes that the number one area for e-commerce businesses to focus on in 2018 is word-of-mouth marketing. He illustrates that you could get a Kardashian to advertise for your brand, and maybe that aspirational quality will help you achieve some market share you haven’t attained before. The most powerful tool that a business has is its own customers. Ultimately, if you think back to a meaningful purchase you’ve made, such as the last car you’ve bought, an apartment you’ve signed the lease for, or the phone that’s in your pocket, you’ve probably consulted a real human being who didn’t sell it to you, and didn’t work at the store where you bought it to ask their opinion. Creating that type of dynamic online helps establish a sense of trust with consumers, especially in the modern era with so much technology’s been lost. If Ali was an e-commerce business owner today, he believes that creating that sense of word-of-mouth around their brand would be a top priority.

Email marketing will be vital for 2018 with the help of AI.

Ben Staveley from dotmailer illustrates that there have been many elements of AI that have existed in lots of email platforms for quite a few years. No one realized that it existed and the most common piece of functionality is same-time optimization, which nearly every email provider has. AI helps brands understand the most optimal time people are clicking and opening emails. When a retailer is preparing an email campaign, rather than sending to 150,000 people in the same minute, AI is looking at all of their previous opens and engagement behavior, and sends the email based on the best time.  dotmailer also uses that feature quite heavily, and know that at 5:30 pm in the afternoon is generally when we check our emails. Ben also believes that subject lines have always been a big advantage for email campaigns. Marketers for a long time were contemplating “How am I going to get an open?” AI now looks at the subject line, looks at the body copy of that email and gives recommendations based on certain factors, such as the most optimal words you should include in your subject line, and the best open rate from your previous history. Ben feels that the most exciting technology will be dynamic content in email campaigns. Currently, brands will campaign around, “If this person is male, show this picture.” or “If this person is spending more than 100 bucks, show that picture.” AI takes those practices to the next level by understanding where in the world that person is, the time of day it is, and what the weather is like. These factors can drive the image or the bear text that will be displayed within that email. AI will take dynamic content from different standards, 5-10 different variations of the marketeers to pull information from. It’s an endless supply of content that the machine will enable us to manage.

Chatbots will help brands deliver a very personalized experience.

Jonathan believes that chatbots are a great tool to be able to deliver a very personalized experience. At Snaps, they look at disparate data sources; data from the consumer, data from the platforms, and other third-party data sources to create an augmented experience for consumers. Snaps built a unique experience with Bud Light and the NFL – a chatbot where the user would actually see an ad. For example, if you live in NY, the chatbot would say “New York Giants or New York Jets? Let’s chat.” The user would hit send on messenger. The bot would automatically know your demographic, your gender, where you live because the user gives the bot some input. Because it’s messenger, they already know the user’s name, their hometown, so there’s already a lot of data available about your consumer. You indicate that you like the Jets, and an hour before the Jets play, It’ll send you a message, and say “Hey Jonathan, your Jets are playing in an hour. Do you want any Bud Light? If so, press this button. We can deliver you a 36 pack before the big game.” Snaps were able to look at 6 different data points – name, zip code, your favorite team, your team’s schedule, and create millions of possible combinations – but it’s still under the parent company of Bud Light. Snaps delivered this campaign during the entire NFL season last year, which resulted in an average of 83% open rates. 

As a brand, know that you’ve already lost battles with Amazon.

Ali thinks that it’s important to accept the reality of the world you live in. When you think about your e-commerce brand, there are battles you’ve already lost to Amazon, whether you like it or not. You will never sell your product in a way that’s as convenient, as quick. You’ll probably never beat them on price. In order to think of this as a good David verses Goliath story, brands need to protect themselves with a shield. At Yotpo, they’ve been able to communicate to their clients, like Leesa, Chubbies, Sugar Bear Hair, the cool kids of e-commerce, that their shield is their clients. For a long time, brands ignored their customers. Brands made products that they thought were cool. Brands shifted the marketplace in the way they wanted to and it didn’t pay off for them. The brands that are really succeeding now and owning the digital sphere are the ones that not only listen to their customers, but leverage them through their marketing. Why? Because in a world where media, celebrity, and technology can all come into this fever pitch, people are hungry for something authentic and real. As an e-commerce business, the best way you can provide authenticity is by leveraging people just like the ones you are trying to appeal to. That’s when brands are slowly coming across to understanding – they’re doing less retouching, they are placing real models in ads, which is all part of this grasp for authenticity. The other half of it is really trying to develop a true relationship with your customer – not as a buyer or as a seller, but as a true community.

VR and AR have parallel growth opportunities for retailers.

Francis Bitonti of LexSet is seeing retailers adapt to both augmented reality and virtual reality at the same time with the same degree of seriousness, but have to pick the technology that’s best suited for their brand. For example, if you need to present a product in context, AR makes a lot of sense. VR, on the other hand, is best with a controlled environment. If you’re trying to stage a space that doesn’t exist yet, VR is a better tool because the context doesn’t exist. If the context already exists, such as a building you’re renovating, AR is the best fit. Figure out which technology makes the most sense for your brand. 

What’s the future for brick-and-mortar?

One of Ali’s clients at Yotpo is Untuckit, which is direct-to-consumer, has focused on brick-and-mortar for the first time. Some of Yotpo’s brands, like Away Travel have pop-up shops in New York. Ali feels it’s a great place to be for the brick-and-mortar renaissance that is next to come, but mentions that you cannot duplicate face-to-face experience and value. Having a presence in brick-and-mortar allows a true connection with your customers, and AI plays into that, in terms of being able to replicate it online. Actually being face-to-face with people and having them experience the appeal that your brand has to offer is unmeasurable. 

Ben brought up the new Amazon bookstore here in NYC – how they’ve adopted the technology and information they have from their online site and how they’ve fully exhibited it in-store is incredible to the point that every book is forward facing so you see the front cover. On the end of every aisle, they have the top 10 bestsellers from the website. The top 5 reviews are printed underneath every book so you can see it, and you pay with your Amazon app so you don’t have to give them any cash. Jonathan added while at the Amazon bookstore with his girlfriend, they bought a book, and it was $17.99, but if you’re a prime customer and you have the app, and you swipe with the app and it recognizes that you’re a prime customer, it changed the price on the swipe. So it went from being $17.99 to $8.99. 

Francis is a little less optimistic about the future of brick-and-mortar. And the question is when it will continue to contract. His company LexSet is dealing with a particular type of product category that he believes digital technology can’t solve, like ergonomics. For example, brick-and-mortar can show you how big a product is, how it looks in your space, but there’s a barrier there when you’re dealing with furniture. From his perspective, he sees that relationship as one that lets us bring things from your home to the store, from the store to the home, and there are these things that are very hard to move when we’re dealing with space. Until technology contracts, Francis sees it hard to transfer things that are very hard to transfer.

Ali added that brick-and-mortar is becoming less about lining all your products up, and more about creating an ambience and a sense of identity for your brand. While visiting the Away Travel store in Soho, it made him want to travel. Or going into the Leesa store – you’ll want that mattress or any pop-up experience. Ali thinks that if you’re a brand thinking of ways to innovate the brick-and-mortar experience, it’s not about lining up all the SKUs you have just to make it accessible ‘cause people want to order stuff online now. It’s more about creating an experience where people can identify with the brand in a more multidimensional way, think of old factory sense, which plays a powerful role in how people engage with brands.

In conclusion, personalization is where e-commerce and retail will be at the of the year.

Ben believes that from an email marketing perspective, technology is going to really make personalization, They’re striving for the one-to-one conversation via email with the brand consumer and feels technology this year is going to make it so easy. Something like 25% of dotmailer’s customers aims to commit to a one-to-one conversation, and they’re making the technology do it for them. Basically, there’s no excuse that you don’t have the time for personalization. Every email that will get to your inbox or every website you go to by the end of this year is going to be so unique to you that no one is going to see that email or webpage like you’ve seen it, and technology is going to make this possible.

Jonathan believes two things are going to happen. One, the concept of a brand is going to go on defense by 2020 because half of the searches will be done by voice. As consumers, we’re saying, “Hey Alexa, I need towels, I need toilet paper.” So, we’re losing brand in a sense. On the other hand, it’s a great opportunity for companies and marketers to develop a one-to-one relationship with their customers. Jonathan thinks the technology to help brands battle is really coming to life. His company Snaps has powered this experience with Nike ID to create your own custom shoes. Snaps built an experience where you upload a picture of your outfit. Using Google Vision API, the bot within seconds creates a total custom pair of shoes that match your outfit. Snaps launched that experience with Nike and saw a 12.5 times higher increase in click-through rate through dot com that actually purchased and a 4x higher conversion. The standard operating procedure is how you sell the product – that’s going to be really hard to compete, but Snaps can help with a one-to-one strategy – that’s how you target and make the experience highly personal for the individual. 

Francis thinks we’re going to start to see more and more personalized content that’s generated for each user, less of the binary if-you-want-this-or-not situation. Additional, he feels we’ll start to see content that’s highly personalized.

Ali thinks that with business owners, you must demand more of your tech. The days of suffering through a clunky CRM or a tool that doesn’t work for you have hopefully long since passed, so when you think about how technology runs with how people run their businesses, look for a tool that will be proactive with you, that will give you insights on how to better your business. Look for tools that use technology to do things that you cannot do as a human. It’s great to have a robot assistant in your pocket that can create a calendar invite for you. But at the end of the day, you can create a calendar invite.  Wouldn’t it be great to use tools to do things that you’re not able to do, and that your brain isn’t able to do? As Ali looks ahead at the landscape of software and how people interact with the tech that they use, especially in e-commerce, he thinks people will start to demand more and more from their vendors, which they should. They’re paying good money for the tools, and hopefully come to rely on the technology doing things that they can’t, instead of just doing what they can do to make things more faster and efficient.

Please check out the pictures from our event below, and subscribe to our mailing list so we can invite you to the next one!

 

e-commerce, revlon, the sugary efffect

Our VIP guests with V+V team members having a blast.

e-commerce renaissance, technology

Mid panel discussion – the audience is engaged in the intense conversation.

Yotpo, dotmailer, Snaps, Verbal+Visual, Anne Klein

The crowd before the panel discussion getting warmed up.

Some of the guys from the panel getting to know each other.

The Renaissance: Top E-Commerce Trends for 2018

Every year, we’re hit with countless articles predicting the breakthrough technologies that never quite seem to “make it” come year end (hello, virtual reality!). The e-commerce space has featured few big breakthroughs throughout the years, instead seeing a number of micro breakthroughs; that is unless of course, you’re Jeff Bezos. For retailers who aren’t Amazon or Amazon-focused, it’s been about creating shopping experiences that are special through aspirational products, community building, and personalization to make customers feel the love.  These brands aren’t competing with Amazon as much as they are sidestepping the behemoth.

The emerging crop of technologies poised to hit the mainstream will meet the intersection of “experiential e-commerce” in 2018 with a bang. Large incumbent retailers are shutting down numerous physical locations, and with direct-to-consumer brands creeping slowly into the brick-and-mortar space, there’s a converging point on the horizon.  That convergence point, we predict, will happen in 2018: experience-based brick-and-mortar shopping will meet personalized digital experiences for a new world of omnichannel retail. We that 2018 will be a rebirth of the e-commerce experience, where an influx of technology hitting the mainstream will allow both the incumbents and the david’s of the ecommerce world to be on a level playing field.

How It’s Starting: Personalization Taking Hold

Personalization makes people feel human when shopping again. The latest wave of personalization software leverages technology to bridge a human (feeling) experience. The words ‘artificial intelligence’ tend to bring up feelings of robots replacing human tasks in sensationalized Hollywood movies, and 2018 is a step closer to a version of that becoming a reality. Machine learning algorithms are giving way for AI to predict intent more accurately than ever before. According to Forbes, retailers have a mass amount of data to power AI and deliver personalized, customized, and localized experiences to surprise and delight customers. “More data beats better algorithms every time, and retailers continue to generate significant amounts of data both online and offline.” says Deborah Weinswig, managing director of Fung Global Retail & Technology. Smart personalization will fuel the new face of e-commerce technology. AI will deliver strategies that will transform into better sales with less work. Investing in AI now will help brands gain a competitive edge which will be hard to catch up to by newer brands in the future.

e-commerce trends, 2018, ai

Photo by Andy Kelly on Unsplash

But what exactly does that mean for e-commerce? Oliver Tan of ViSenze believes that the shopping experience of the future — both online and in-store — will be dominated by AI tech for years to come. For example, data is available. Lots of it. How you utilize the data you are given is what’s most valuable. The Linnworks Blog highlights 19 powerful ways to use AI, with the most notable for e-commerce being:

  1. Create a customer-centric search, which extends beyond Google search words, and use video and image recognition.
  2. Create a new level of personalization across multiple devices. Boomtrain is one AI engine, which monitors all devices and channels that a customer uses, and allows the retailer to customize a cohesive customer experience.
  3. Chatbots (more of that later in this post).
  4. Improve recommendations for customers through algorithms to predict customer needs and behaviors. Dynamic Yield is one AI tool, which deepens engagement by taking into account a customer’s past purchase history, and also allows retailers’ to increase Average Order Value (AOV).
  5. Generate sales through wearable technology.

Additionally, AI opens doors for visual listening and expands to automated voice capabilities – consumers will now have the option to use a virtual assistant to assist them throughout the purchasing process. Listening tools such as Alexa and Siri are currently integrated into many peoples everyday lives. Voice technology is getting easier for customers use and leverage, and online retailers are incorporating it into an e-commerce experience for consumers. NLP voice commerce tools will have voice commands that will let consumers search and purchase in place of a computer or touchscreen. Basically, your voice will give way to online decision making rather than typing with the tip of your fingers.

The combination of voice activation within the personalization sphere will connect and resonate. Voice-activated hardware will continue to become much more ubiquitous this year.

The Era of Technology-Driven Customer Service Takes Hold

Customer service is the new marketing, and automating a personalized customer service experience will allow companies to focus more on their product and brand experience. The year ahead will be transformative for customer service with the help of chatbots, who are finally hitting the mainstream with a plethora of chat platforms and messenger platforms (i.e. Messenger and WhatsApp) opening up doors for chatbot builds. These automated service reps are taking the place of human customer service representatives through smart data algorithms, thus minimizing human interaction from the equation to only fringe questions / cases.

In addition, chatbots don’t sleep! A customer in New Zealand that’s shopping on an American e-commerce site won’t have to wait for answers because of a time difference.  Imagine getting help anytime, anywhere, and having it be 90%+ as helpful as a human (in 2018).  Brands aren’t taking nearly as much advantage of this technology as they should.

Photo by re-work.co

But does that mean the day will come where all customer service representatives will be replaced with bots? To answer, Tiago Paiva, CEO of Talkdesk states in Forbes that front-end chatbots have two major weaknesses compared to humans: they lack empathy and are not capable of problem-solving.  Customer service jobs for humans will shift into managing the chatbot solutions to make them more robust as more data comes in, and answering special fringe cases for customers.

There’s currently no replacement for solving complex needs, or having a real human with empathy help you. Many, and maybe even most, have felt the need for a human being while calling an airline on the phone for example, and pressing buttons to get the right kind of personalized service that a bot simply isn’t built out to solve (yet). With that in mind, chatbots are positioned to enhance the customer journey and serve as a tool, and they’re only getting smarter.

Bringing Augmented Reality Into Reality

The entrant into the growth portal within the e-commerce space with the most likelihood to fly in 2018 is Augmented Reality. Ikea is early to market with the Ikea Space App., which creates an opportunity to browse for furniture and virtually see items placed in your home at scale. Arati Sharma, Director of Marketing at Shopify, states that AR lets consumers experience products in as close to “real life” as possible before buying.” This will include “virtual dressing rooms and in-room product visualizations” shared Tradesy founder, Tracy DiNunzio.

Ikea Space App, AR

Video by IKEA/YouTube

Ikea isn’t the only brand to dabble into AR. Last year, Amazon published a patent on Augmented Reality Presentation, giving us a sneak peek of what’s to come. In the presentation, a user is “trying on” watches in AR while shopping online. Perhaps most importantly, Apple recently launched ARKit for the new iOS; an open source platform, it allows developers to build a multitude of AR products on iPhones and iPads, such as solutions for e-commerce, games, and more.

But will all the new tools for AR actually affect conversion in 2018? Will customers be fully adapted to these technologies? Macrumors.com illustrates that there was a decline in iOS developers, with those developers jumping to use ARKit at the end of 2017. Apple CEO Tim Cook is adamant about a big future in the AR space. If done well, augmented reality solutions can personalize an in-home experience; combined with AI and Personalization software, the possibilities are endless.  Imagine having searched online for a red sofa, and wanting to see how it looks in your living room.  With phone in hand,  you can hit an “AR” button, and the red sofa can then be virtually placed in your room – voila, it’s (virtually) in your space!  Now that’s a powerful e-commerce experience! We’re looking forward to seeing a plethora of AR solutions and platforms that will really stand the test of time.

Wait. What About VR?

We believe there’s still a large amount of fine tuning to do before VR really takes off into the mainstream. We don’t think it will hit in 2018. Entrepreneur.com notes that according to CB Insights, VR received 52% of venture capital funding, and AR has received 22%. Even with VR trending on the tech scene since Facebook bought Oculus, we feel that AR will surpass VR in 2018 as more often used by customers in the ecommerce space with a host of new apps coming out.

That being said, we will of course see some big steps this year that will help propel the future of VR. As the Google Cardboard “headset” helps VR become more accessible to the masses, Net Perimitive believes it is expected that 171 million people will use VR technology for retail purposes, such as virtual tours of shopping centers.  

We’re expecting to see retailers truly lean on VR post 2018, simply dipping their toes into the water this year if they haven’t yet already.  Because of limited access to headsets that are used mainly for gaming, it’s relatively expensive for marketers. Nearly every consumer has a smartphone, making AR a lot more accessible for e-commerce. The actual technology to make both VR and AR is still developing, so it’s limiting for companies to use it to its full potential until it’s more sophisticated and available. We also like to look at AR as the tool that eases the market into easier adaptation of VR. AR will allow consumers and brands alike to easily digest the world of an alternate reality.

Moving Towards an Endpoint?

After years of swearing not to do so, Direct to Consumer industry darling Everlane has opened its first locations in San Francisco  NYC in December 2017. Glossier, a hip online-only makeup and skincare line, launched its first location too. So why the shift from a business model which swears off brick and mortar to a physical presence?

Physical stores remain important, as Axel Bouziz, co-founder of design and development studio Maestrooo, points out because the conversion rate in a shop is 10 to 20 times higher than on the web.

“The physical store turns visitors into new customers,” he argues. “To increase the lifetime value of these customers, they are then redirected to the e-commerce site where they will be invited to make other purchases, for example by requesting information from customers, which is then used for contextualized emails and specific ad campaigns.”

Investing in physical stores also allows brands to have a local impact and provide services such as courier delivery or in-store pickup.  Physical stores also offer an opportunity to have a real-life experience that has yet to be replicated online. A physical store will allow customers to have a well-rounded experience and continue to fuel loyalty and repeat purchases. Holding a piece of product in your hands, such as an Everlane cashmere sweater, allows a customer to feel the softness and try it on. Those are experiences that will only support online shopping in the future.  Perhaps most importantly, brick-and-mortar converts at a significantly higher rate than e-commerce.  If done well, it can be an incredible asset as the Digitally Native Vertical Brands grow up into adulthood in their business life.

The Renaissance of E-commerce as Commerce

Given the state of the industry and the technology integrated into it, we feel that we’re experiencing a rebirth within the e-commerce space.  This is the year where it all comes together: Incumbents have closed many of their doors, and now they’ll re-invent themselves as digitally native brands.  Direct to Consumer brands will continue to crack the brick-and-mortar nut.  All the while, the personalized and technology-driven experiences will fuel the rebirth of what it means to be a consumer. It’s going to be a fun 2018, and we’re looking forward to the ride.

Understanding Image Sizing and Responsive Design

The use of responsive imagery on websites is a topic that often elicits questions — and even confusion — from our clients. Clients tend to think that images should be shot and/or cropped in a portrait format. In reality, product and lifestyle images are best cropped using a specific aspect ratio. Our team recently created a video with the purpose of helping our clients understand the process of image sizing and responsive design. We hope that by clearly outlining our recommendations, the end result is a site with polished product shots and lifestyle imagery.

Our goal is to provide clients with a comprehensive understanding of the best way to shoot photos to achieve an optimal site experience. We begin by walking through aspect ratios and how they apply, as well as the importance of “responsive design” in the first place. Finally, we unpack the challenges we often encounter with aspect ratios, and show you how to optimize images for a successful, responsive website.

Check it out, and stay tuned for additional resources in the new year. We are excited to share!

 

The Verbal+Visual Holiday Secret Santa

The holidays are a fun time for us here at Verbal+Visual. To help get us into the holiday spirit, our team created a Secret Santa app.Verbal+Visual Secret Santa

Each team member was assigned a unique password. Once submitted, we were gifted with an illustration of our V+V fellow team member giftee.

Verbal+Visual Stephanie

Our illustrator Aenea created quirky, yet accurate illustrations of all 15 team members.

Verbal+Visual gif team

All Secret Santas’ were revealed during our holiday gathering. We celebrated an evening of gift exchange, food, drinks, and laughter. What a heart-filled way to close out 2017 with our dear co-workers! 

Jonathan is in pure delight opening his present.
Verbal+Visual Alexa Secret Santa

Alexa loves hummingbirds and tea – such thoughtful gifts.
Verbal+Visual Secret Santa Anshey Thomas

Anshey and Thomas hanging out by the “fireplace” and enjoying a beer and snacks.

Verbal+Visual Darren Jenna thumbs up holiday

Darren and Jenna festive with a not-so-ugly Christmas sweater and cute Santa hat.
Verbal+Visual Ovenly Milk cookies

We have a sweet tooth here at the office! Ovenly and Milk cookies make the evening a bit sweeter.Verbal+Visual Lionel Ritchie Elsa hello

A gift of Lionel Ritchie’s Hellooooooo for Elsa – a tribute to her winning Halloween costume this year.

Jenna Secret Santa wine

Jenna loves her Santa wine mini sweater! A cheeky and fun gift!

Verbal+Visual snacks holiday party

Guacomole from Chipotle is always a favorite at our office.

Kathleen’s Secret Santa Aenea drew out a fun illustration as one of her presents.

Stephanie blindfolded before we span her around to play pin the carrot on the snowman.

We’re looking forward to a wonderful 2018 and new year!

Just launched: Stephen Russell

Stephen Feuerman and Russell Zelenetz are the founders of Stephen Russell. They joined forces in 1984 by merging their complimentary backgrounds as designer and jewelry-store owner. Respectively, Stephen Russell is one of the most important and well-curated jewelry collections of our time. The sole point-of-purchase is the New York City boutique, which is a staple location on Madison Avenue.

Stephen Russell high end website

Madison Avenue Web Presence

Verbal+Visual was tasked with creating a web presence for Stephen Russell that’s up-to-par with showcasing some of the finest jewelry in the world, and simultaneously progressive for digital. The previous site was dated and needed an update. Stephen Russell’s goals were to represent a select amount of jewelry, as well as a few pieces from their personal Stephen Russell collection. Overall, Stephen Russell wished to portray the in-store experience online. Because all point-of-purchase happens in-store, the site’s goal is to be an extension of the Madison Avenue experience, and a touch-point for consumers to reference vital information.

A Site That Shines Bright Like a Diamond

V+V chose to host the site on WordPress for ease of functionality and call-to-action. WordPress also provides fresh templates to highlight the jewelry, and sophisticated spots for copy, which allowed our team to customize a site that’s high-end. V+V added a robust press section, which shows-off features in magazines such as W, Vogue, and Harpers Bazaar.

All in the Details

We listened carefully to the high-level needs of what Stephen Russell’s clients expect with their discreet high-end customer service. We’re proud to have built a site that is reflective of their brand and versatile for future growth.

We’re delighted to share with you Stephen Russell’s new site.

Explore stephenrussell.com.